Mental wellbeing, built for fans

Before they tell a therapist, they tell a playlist.

Since 2016, Superbands has been building We look at young people as a whole. Identity, belonging, connection and hope for the future all count, not only crisis and clinical care. support inside music, where young people already go when things get heavy. We work upstream, so help is there long before a crisis, and we measure what changes.

Get a first look at what Superbands is building for 2027.

ALL ACCESS
Giving Tuesday & beyond2027 preview · First look before Dec 1

Get a first look at what Superbands is building for 2027.

Coming December 1

Giving Tuesday is the start. 2027 is the point.

On Giving Tuesday we’re pulling back the curtain on everything Superbands is building next, and inviting people in to help make it real. It keeps going all year. You’ll want to be early for this one.

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All Access pass holders get the first look before it goes public.

What we do

Most of the system waits. We show up first.

Young people find their people through a band, a show or a creator. That’s where identity and belonging get built, and it’s where Superbands works.

We create campaigns, fan-fluent tools and research with artists, labels and brands, so support lives inside the culture teens already love.

UpstreamDownstream
Where fans already are Songs, shows, group chats, fan accounts
Belonging & identity Finding your people, feeling seen, having hope
Struggling Hard to name, harder to say out loud
Crisis Hotlines, clinics, waitlists
Superbands works hereMost support waits here
We meet young people in the culture they already love, and build belonging there, so fewer of them ever reach the end of the river alone.
10years building alongside fans
12artist, label and brand partners
6,500fan stories submitted in the past month
25countries reached
Our work since 2016

Ten years of fans showing up, and results to prove it.

Tap a card to see what happened.

5 Seconds of Summer performing on the Everyone's A Star World Tour 2026 5SOS on tour
New · Post-show experience

The Receipt

See the story →
Piloted on the5SOSEveryone’s A Star World Tour 2026

The high of a show fades fast, and the comedown can hit hard. The Receipt is a post-show keepsake fans scan after the concert, branded like a souvenir from the night so the feeling comes home with them. It’s grounded in research on what happens to fans after the lights come up.

Built in collaboration with the 5SOS fandom
Stick With Me campaign collage: global fan map and stickers
Suicide Prevention Month

Stick With Me

See the result →
$22.4Kraised for suicide prevention

Fans answered one question, “what are you sticking around for?”, with a photo and a voice note. Every answer went live at once on a global map, with submissions from 25 countries.

With Hopeless Records, Senses and Hot Topic
Loud and Clear campaign collage
Artist cause partnership

Loud and Clear

See the story →
Michael Cliffordof 5 Seconds of Summer

Michael chose mental health as his cause and signed a Gibson guitar on camera to fuel it, putting his platform behind his fans.

With Michael Clifford, Hopeless Records, Gibson and The Toxhards
Kids at a Boys and Girls Club event holding new backpacks, faces covered with illustrations
Back to school

Pack to the Future

See the result →
840backpacks to kids in low-income programs

So every kid could walk into the new school year with confidence and something that felt like theirs.

With Boardriders and Boys & Girls Club in California
As seen in Forbes, Nasdaq, Create & Cultivate
Built with Hopeless RecordsHot TopicGibsonBoardridersBoys & Girls ClubMichael CliffordSensesThe ToxhardsIntelligent Change
For artists, labels and brands

Your audience is already here. Build 2027 with us.

We bring the creative, the youth-safe method and the measurement. Partners fund the work and carry it to the fans who already trust them, and walk away with impact they can actually report.

Present a 2027 campaign Bring an artist’s cause to life Co-develop our research Bring an experience on tour
Opening soon
Founding Partner seats

A small number of founding seats for 2027 open around Giving Tuesday. They come once, and they go to the partners who help shape what’s next.

Talk to us first
partners@superbands.me
The deep dive

Curious how it all works?

The short answers to what people ask us most. For anything else, write to hello@superbands.me.

So what does Superbands actually do?

We design mental wellbeing support that lives inside fandom. That looks like campaigns with artists and brands, fan-fluent tools and check-ins, training for the fan accounts that hold communities together, and research that measures what fandom does for young people.

Our target audience is roughly 15 to 25. Our work has been heavily focused on music, and we’ve recently expanded into TV, film, sports and creators.

Is this a replacement for therapy?

No. We work upstream of clinical care, on belonging and prevention, and we make the next step feel possible, whether that’s talking to someone you trust or reaching a crisis line like 988.

How do you keep young people safe?

Youth safety comes first in everything we design. We work with researchers and clinicians across every focus area we touch, and everything we build goes out with strong safeguards in place.

We follow safe messaging practices, and we don’t put potentially vulnerable fans in direct, unsupervised contact with artists.

What makes this a different kind of nonprofit?

Our work is built to feel culture-forward, native to the music and fandoms young people are already part of, so it never reads like a PSA. It shows up the way the culture does.

Behind it, we run like a creative studio with a mission at the center. Superbands owns the ideas, the method, the participant experience and the impact measurement. Partners fund the work and carry it to their audiences, and every campaign has its own sponsor budget, so we’re built to keep going all year.

How can artists, labels and brands get involved?

There’s a place for you in 2027, from presenting a campaign to bringing an artist’s cause to life. Email partners@superbands.me.

Can I donate or support before Giving Tuesday?

Yes, and thank you. Early gifts go straight into building 2027, and they set the pace for everyone who joins on Giving Tuesday.

For a larger gift, a company match or another way to help, reach out to Jess directly at jess@superbands.me.

Give early
How else can I get involved?

Plenty of ways beyond a gift. Start your own fundraiser on our Givebutter page and rally your people, send this page to someone who’d get it, or bring us your skills, connections or ideas.

Reach out directly at hello@superbands.me and we’ll find the right fit.

Start a fundraiser
What’s happening on Giving Tuesday?

We’re sharing what we’re building next and inviting people to be part of it. That’s all we’re saying for now. Pass holders see it first.

Fandom has been saving young people for decades.

We’ve spent ten years building around it. On December 1, we get a whole lot louder.

Get your pass
Hear it from the fans

Real responses, shared with permission.